Show Notes: Standing Out in the Crowd

Duration: 00:25:28

Released Date: November 28, 2023

Tania Gomez and Paul Bryan

Karen Lorenzon a.k.a. Pink-Haired Lady (KonnectFEST NDIS Provider)

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Get ready to amplify your uniqueness with “Standing Out in the Crowd,” a captivating podcast where hosts Paul and Tania team up with the vibrant Karen, renowned as the Pink-Haired Lady, to unravel the secrets of standing out from the competition as an NDIS provider. In this electrifying episode, Karen shares her invaluable insights and best advice on crafting and marketing a powerful Unique Selling Proposition (USP) specifically tailored for NDIS providers. Discover innovative strategies, bold approaches, and creative ideas that will help you shine in a crowded market and captivate your target audience like never before.

Episode Highlights

2:00 – Standing out in a crowded space

1:58 – Key elements to differentiate yourself as an NDIS provider

2:12 – Importance of niche and passion

3:07 – Standing out with authentic marketing

5:35 – Examples of compelling unique selling points

5:57 – Importance of easy-read materials

6:52 – Utilizing braille on business cards

8:23 – Personal branding and embracing uniqueness

9:05 – Identifying strengths and leveraging them

9:46 – How to identify and leverage strengths

14:56 – What not to do in marketing

15:01 – Avoiding generic social media posts

15:26 – Avoid flooding social media with excessive information

17:03 – Effective use of capacity posts

18:01 – Maximizing limited marketing budgets

19:13 – Building brand awareness

20:08 – Networking to build connections

About the Speakers
Karen Lorenzon is the Founder of KonnectFEST NDIS Provider to Provider Networking Events and Kommunity throughout Australia! She is also the Founder of Support Warrior Marketing, a place that supports and delivers Realism Marketers that is making a difference through Brand Awareness and Social Media Marketing.
Learn more about her and Kommunity here: ⁠⁠
  • www.yourkonnections.com.au⁠
  • ⁠⁠⁠⁠⁠www.linkedin.com/in/karen-lorenzon-a14736181/⁠⁠ 

Tania Gomez is a dynamic entrepreneur with a passion for helping NDIS providers run thriving businesses that deliver exceptional care. With over a decade of experience as a successful business owner, Tania has founded four successful businesses – Provider+, Strawberry Solutions, Tania Gomez Consulting and Jelli Beanz. Her mission is to help providers overcome challenges and achieve real business outcomes. At every turn, Tania brings her expertise, energy, and deep commitment to quality and compliance to help providers achieve their goals.

As an NDIS Auditor since 2019, Tania brings a wealth of experience to her consulting work. In addition to her audit expertise and entrepreneurial spirit, Tania holds several qualifications, including a Master of Education (Leadership), Graduate Certificate of Disability Practice Management, and Bachelor of Education (Early Childhood) and Diploma of Quality auditing. Above all, Tania is passionate about helping purpose-led businesses move past compliance for compliance’s sake and sees quality as the secret to a sustainable, profitable and successful business that delivers high-quality outcomes to its clients.


Paul Bryan is the Head Coach of Action and Intent, specialising in coaching, training and equipping support businesses in the disability services sector. With 7 years of coaching experience, including 3 focused on the NDIS, Paul is passionate about empowering Australia’s most vulnerable by improving the businesses that support them. 

Through his two coaching programs, Networking Events and Connection Driving Software, Paul helps both entry-level and market leading businesses establish strong foundations and guides growing providers to become people-focused and profitable market leaders. 

Renowned for his practical and informative live workshops, Paul simplifies the complicated and brings practicality to the difficult. 

Having helped numerous providers achieve multimillion-dollar success, Paul’s unique tools and systems are set to empower further growth for providers.

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