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Show Notes: Building a Personal Brand and Creating Strategic Partnerships

Duration: 00:43:04

Released Date: September 12, 2023

Host/s:
Tania Gomez and Paul Bryan

Guest/s: 
Tommy Trout (WeFlex)

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Summary

In this episode of the Profitable NDIS Provider Podcast, hosts Paul and Tania sit down with Tommy Trout, the founder of WeFlex Pty Ltd, to explore the realms of personal branding and strategic partnerships. Tommy’s journey began with a profound passion for community services that ignited when he was just 16. From his early experiences in juvenile rehabilitation in Sweden to working in residential drug rehabs and mental health centres, he has consistently dedicated himself to addressing societal challenges.

Tommy’s mission took a pivotal turn when he recognized the health inequalities faced by individuals with disabilities. This led him to establish WeFlex Pty Ltd, a platform connecting individuals with disabilities to mainstream health and fitness services, fostering inclusivity within the industry. As a Director of Autism Swim, Tommy remains personally committed to creating a more inclusive world, having witnessed the stigma and barriers faced by people with disabilities.

The conversation delves into Tommy’s personal brand-building journey and the key elements he focused on during its inception. Tommy also shares intriguing insights into the strategic partnerships that have benefited WeFlex, shedding light on their significance.

Paul and Tania probe deeper into Tommy’s expertise by discussing the process of defining a target market and identifying a niche within the industry, an essential aspect of success. They also explore the marketing channels utilized by WeFlex and how they measure the return on investment (ROI) for elements like personal branding and partnerships.

As the episode draws to a close, Tommy offers valuable advice to providers seeking to carve their niche and stand out in a potentially saturated marketplace. This episode is a treasure trove of insights for anyone looking to understand the intricacies of personal branding and strategic partnerships in the context of the NDIS provider landscape.

Content Highlights
  • Tommy’s journey from juvenile rehabilitation to addressing societal challenges
  • Establishment of WeFlex Pty Ltd to connect individuals with disabilities to mainstream health and fitness services
  • Tommy’s role as a Director of Autism Swim and commitment to inclusivity
  • Tommy’s personal brand-building journey and key elements
  • Insights into strategic partnerships and their significance for WeFlex
  • Defining a target market and identifying a niche within the industry
  • Marketing channels used by WeFlex and measuring ROI for personal branding and partnerships
  • Tommy’s valuable advice for providers in a saturated marketplace
About the Speakers
Tommy Trout

Tommy Trout‘s passion for community services ignited at the age of 16, and he has since dedicated himself to making a difference. From juvenile rehabilitation in Sweden to residential drug rehabs and mental health centers, he has tirelessly worked to address societal challenges. Witnessing the health inequality faced by individuals with disabilities, Tommy founded WeFlex Pty Ltd, connecting them with mainstream health and fitness services to foster inclusivity within the industry. Personally motivated by the pursuit of a more inclusive world, he has witnessed the stigma and barriers faced by people with disabilities and is currently a Director of Autism Swim. Tommy is driven, excited, and committed to effecting positive change.

Tania Gomez is a dynamic entrepreneur with a passion for helping NDIS providers run thriving businesses that deliver exceptional care. With over a decade of experience as a successful business owner, Tania has founded four successful businesses – Provider+, Strawberry Solutions, Tania Gomez Consulting and Jelli Beanz. Her mission is to help providers overcome challenges and achieve real business outcomes. At every turn, Tania brings her expertise, energy, and deep commitment to quality and compliance to help providers achieve their goals.

As an NDIS Auditor since 2019, Tania brings a wealth of experience to her consulting work. In addition to her audit expertise and entrepreneurial spirit, Tania holds several qualifications, including a Master of Education (Leadership), Graduate Certificate of Disability Practice Management, and Bachelor of Education (Early Childhood) and Diploma of Quality auditing. Above all, Tania is passionate about helping purpose-led businesses move past compliance for compliance’s sake and see quality as the secret to a sustainable, profitable and successful business that delivers high-quality outcomes to its clients.

Paul Bryan is the Head Coach of Action and Intent, specialising in coaching, training and equipping support businesses in the disability services sector. With 7 years of coaching experience, including 3 focused on the NDIS, Paul is passionate about empowering Australia’s most vulnerable by improving the businesses that support them. 

Through his two coaching programs, Networking Events and Connection Driving Software, Paul helps both entry-level and market leading businesses establish strong foundations and guides growing providers to become people-focused and profitable market leaders. 

Renowned for his practical and informative live workshops, Paul simplifies the complicated and brings practicality to the difficult. 

Having helped numerous providers achieve multimillion-dollar success, Paul’s unique tools and systems are set to empower further growth for providers.

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